Democracy Undone

It is time any honest participant in American democracy step back and ask ourselves some serious questions about our political process. I don’t care if you are Republican or Democrat, White or Black or other, just that you are an American and care about honest representation. We need to ask ourselves whether our elected officials represent our nation in any meaningful way and whether that is more important to us than our own political allegiances. I’ll go ahead and get it out there – I am a liberal. Always have been. I am also an upper-middle class white male evangelical Christian southerner, so I wouldn’t describe myself as exactly cut off from the realities of differing political opinions. However, I think there is one thing we should...

Trump’s 3rd Debate Answers Below 6th Grade Level

A simple analysis of the Full Transcript of the 3rd and final debate between Donald Trump and Hillary Clinton yields some stark differences between the quality of their speech. Donald Trump’s averaged a 4.52 on the Flesch Kincaid Grade Level, which approximates how difficult a piece of text is to read relative to student grade levels. Across the board, Hillary’s reading level of difficulty was higher than Trump’s – from complex sentences to multi-syllabic words. Even Wallace, who had shorter questions, scored higher than Trump. Trump Number of characters (without spaces) 26,740.00 Number of words 6,442.00 Number of sentences 721.00 Average number of characters per word 4.15 Average number of syllables per word 1.41 Average number of words...

Google Keyword Planner Hiding Grouped Phrases

Most of you are likely aware that Google recently increased the “grouping” of related keywords in Google Keyword Planner. This meant that terms like “seo” and “search engine optimization” would show the same search volume which was actually the combined search volume of the two terms. Well, Google has responded to concerns with a slightly updated solution which, rather than showing both terms, simply switches the keyword to the canonical version. In this case, if you look up the phrase “search engine optimization” or “chief operating officer”, you will see that Google Keyword Planner replaces them with “SEO” and “COO” respectively. In many ways, this is an improvement insofar as...

The Hysterical State of Google Keyword Volume

With the latest news that low-spend advertisers will now get broad volume ranges rather than traditional keyword volume in Google Keyword Planner, I couldn’t help but laugh. I won’t pretend that I have always given Google the benefit of the doubt, I’ve certainly criticized the company many times, sometimes for good reasons, sometimes not. But this is so hysterically bad that I just had to step back and point out how ridiculous it has become. There are basically 4 different sources of keyword search volume data that you can get from Google. Google Keyword Planner Google Traffic Forecaster (inside Keyword Planner) Google Trends Google Search Console I decided to take just 1 keyword and see how things are looking… Keyword Planner Original...

Can I Rank for This Keyword?

One of the most common questions that search engine optimizers, agencies, and webmasters come upon when doing keyword research is “can I rank for this keyword?” It is a surprisingly difficult question to answer. Knowing all of the factors is nearly impossible, and going through one-by-one against the competition can be difficult, especially if you want to check a lot of keywords and simply exclude all those that are out of reach. Well, in this video I walk through a very simple way to find this number in Keyword Explorer by using all your rankings data from Google Search Console to inform you as to what keyword difficulty level you can attain. I walk you through a handful of simple steps… Getting keywords from Google Search Console Filtering...

Split Testing Keyword Lists – Zip Codes vs. Cities

One of the questions I received a lot in my former career as CTO of Angular Marketing was whether to use cities or zip-codes in site architecture. For example, imagine a client comes to me who runs tennis clinics across the North Carolina triangle (Raleigh, Durham, Chapel Hill). Should they build their website like this… http://tenniscoaches/raleigh-nc/classes or like this… http://tenniscoaches/27519/classes Well, it turns out there is a really easy way to answer this question by split-testing with Moz Keyword Explorer lists. No tags for this...

Google Keyword Planner vs Google Trends

I’ve been spending a lot of time lately trying to improve upon Google Keyword Planner data at Moz. Have you ever compared Google Keyword Planner data with Google Trends? Google Trends only provides relative statistics, while Keyword Planner shows actual volume estimates. However, you would expect that ebbs and flows of volume, the trends themselves, should be the same. For the keyword “baseball”, you can see the rise from December through to the summer, but the drop off, but October in Keyword Planner isn’t even close to represented in Google Trends. For the keyword soccer, once again, we see a nice increase from December through June in Trends matching that of Keyword Planner. However, we don’t see the same thing for the last 3...