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Stupid Shit People Say Post Penguin

“There is more spam now than there was before”. The reality is that Penguin most likely only impacts sites that were already ranking well. Google is not going to use their most computationally intensive algorithms to check every URL on the web. They are likely segmenting based on commercial value of the SERP, the visibility of the URL, and the search volume of the keyword in order to limit the number of pages they need to analyze. This means that those more spammy sites sitting at positions 15 or 16 might get skipped in this iteration. However, now that they are in the top 10, they will be picked up for analysis in the next update. Moreover, many will be scared into believing they are next on the list and will clean up. This takes time, but ultimately...

You’re Still Penalized and It’s Your Own Damn Fault

Because Virante owns Remove, ‘em a blended tool and service that helps webmasters remove bad links pointing to their websites, we have had a unique vantage point in the post-Penguin world. We actually just celebrated our 1,000,000th link removal. Our perspective has allowed us to see hundreds of webmasters struggle through the process of reconsideration requests and penalty removals – some taking as long as 2 years – and there are a couple of things we have noticed time and time again. By and large, the largest obstacle to getting out of a penalty tends to be the website owner him or herself. I do not mean to trivialize what webmasters go through, I often think it is incredibly unfair, but we all fall victim to a human tendency to prefer...

I am an SEO.

However, what I do mean to say, with great emphasis, is that SEO as a specialty has, does, will and should continue to exist. I felt like I should chime in regarding Rand’s excellent Whiteboard Friday today. 1. SEO is Bigger than SEO: SEO or “Search Engine Optimization” is is a statement of purpose, not a statement of methods. Carl Sagan once said, “If you wish to make an apple pie from scratch, you must first invent the universe.” I suppose we could call bakers Gods if this were the case, but I believe most of us would agree that to be generally false. Except for the creators of the bourbon pecan cupcake‘. If your goal is to bake foods, you are a baker, regardless of the tactics necessary to bake those foods. Listing off CRO...

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