You’re Still Penalized and It’s Your Own Damn Fault

Because Virante owns Remove, ’em a blended tool and service that helps webmasters remove bad links pointing to their websites, we have had a unique vantage point in the post-Penguin world. We actually just celebrated our 1,000,000th link removal. Our perspective has allowed us to see hundreds of webmasters struggle through the process of reconsideration requests and penalty removals – some taking as long as 2 years – and there are a couple of things we have noticed time and time again. By and large, the largest obstacle to getting out of a penalty tends to be the website owner him or herself. I do not mean to trivialize what webmasters go through, I often think it is incredibly unfair, but we all fall victim to a human tendency to prefer...

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