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Keyword Research on Regular Expressions Steroids in Grepwords

There really hasn’t been much innovation in the keyword research space for a while and for good reason – the largest problem of getting good data has long been answered by top providers like SEMRush, Trellian KeywordDiscovery, WordStream and others like KeywordSpy. The data they provide is wonderfully useful, but the one thing that always felt limiting was the way we could get at their data. While they might provide accurate estimates for Google traffic, or useful data on large numbers of keywords, getting at the data required clumsy querying techniques no better than exact, phrase and broad match. As a developer, I found this cumbersome. Recently, though, I have found a better solution – Regular Expressions. At Virante we have long had access...

Adding Keyword Data to Google Analytics

Here is a quick little Chrome extension I had thrown together to get keyword data added into Google Analytics. [Install] At present, it has the following features on the Organic Keyword Traffic section of GA, you will see 4 additional columns with new data… CPC: The estimated cost per click of the keyword in google adwords Search Volume: The estimated monthly local (US) traffic for the keyword Traffic Value: The value of the traffic you received (CPC*Your Traffic) Estimated Rank: The estimated rank of your site in Google for that keyword over the previous 30 days For this tool to work, you will need an API Key from Grep Words. I am thinking about adding in SEMRush as well, but it is a bit more expensive than GrepWords. If a lot of you use it, let me know...

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