Know Your Risk: Penguin Analysis | Panda Risk

What is search engine optimization?

Search engines are the primary entry point with which most of us reach the web. Whenever we want something on the internet, we go straight to Google, Bing, Yahoo or one of many other search engines to find what we are looking for. Search engine optimization is a series of marketing and technical techniques employed by webmasters or SEO (search engine optimization) professionals to improve their rankings and theirby increase their traffic from search engines. There are myrad factors that go into seeing an increase in rankings for any business. Some of these include… Increasing Pagerank: increase the number of links (backlinks) to your website from other websites to improve results. An HTML link is essentially a vote. Improving Design: An aesthetic, usable...