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The Most Disappointing Part of My Career

I posted a question to twitter weeks ago for stories from other SEOs about what they believed to be the worst or most disappointing moments of their careers. I got no responses. In retrospect, this isn’t surprising. Much of what we consider disappointing we also consider embarrassing. In my case though, I am willing to share. nTopic I spent years and thousands of my own dollars along side huge investments from Virante working with an amazing statistician Andrew Cron on building out a content relevancy tool and API. We then did extensive research into its effectiveness and literally proved that following nTopic’s simply recommendations would increase organic search traffic from Google. We called it nTopic. It was my silver bullet. A proven technique,...

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