Should we move to an all HTTPS web? No.

Joost de Valk has started a great discussion about https everywhere over at his blog and it is well worth the read, however I believe he has come to the wrong conclusions. The discussion was spurred on by Bing’s apparent move to HTTPS which would influence the passing of referrer and, subsequently, keyword data to webmasters from search queries. It is worth noting that as of the writing of this, Bing’s HTTPS version is not working and Bing has made no announcement of a move. Much of this discussion in the SEO community revolves around Section 15.1.3 of RFC2616 which indicates that… Clients SHOULD NOT include a Referer header field in a (non-secure) HTTP request if the referring page was transferred with a secure protocol. Subsequently, as a user...

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