SEMRush Employee Doubles Down on Bizarre, Misleading Link Data

I’d normally let this kind of thing slide, but my integrity has been impugned (Olga Andrienko has accused me of “yellow press type headlines and incorrect data” in her comment on the original post) so I feel obligated to respond. First, let me start by why I used the words “bizarre” and “misleading” and why I stand by them. To be clear, my original post said explicitly that I did not think SEMRush was falsifying data and “I do not think SEMRush is intentionally inflating their numbers“. What makes SEMRush’s Data Bizarre? In SEMRush’s IP reports, they will display all the IP addresses that link to you… [click image for larger picture] However, when you click on the domain number (in this case...

SEMRush IP Link Data Bizarre, Misleading

Disclaimer: I am Russ Jones and I work for Moz, which is a competitor of SEMRush. These are my opinions and do not represent those of Moz. That being said, the data speaks for itself. A response from a SEMRush employee, although not speaking officially, is below. I must admit that I was taken aback when Matthew Woodward’s recent┬áBest Backlink Checker analysis came back so heavily in favor of SEMRush. I knew Matthew did good work and took this project seriously, vetting each provider to the best of his and his teams’ ability given the data they were provided, but it just didn’t mesh with the comparisons I run daily and weekly against Moz’s competitors. (I have spoken with Matthew about this issue and he is currently investigating...