Know Your Risk: Penguin Analysis | Panda Risk

What is search engine optimization?

Search engines are the primary entry point with which most of us reach the web. Whenever we want something on the internet, we go straight to Google, Bing, Yahoo or one of many other search engines to find what we are looking for. Search engine optimization is a series of marketing and technical techniques employed by webmasters or SEO (search engine optimization) professionals to improve their rankings and theirby increase their traffic from search engines. There are myrad factors that go into seeing an increase in rankings for any business. Some of these include… Increasing Pagerank: increase the number of links (backlinks) to your website from other websites to improve results. An HTML link is essentially a vote. Improving Design: An aesthetic, usable...

What is one way link building?

A link is the construction of the Hypertext Markup Language (HTML) where a Uniform Resource Locator (URL) is set in the SRC attribute of an A HREF tag. Link building is generally considered one of the most important parts of search engine optimization or SEO as Google and other search engines have long considered linking as an important part of their rankings algorithm . Historically, search engine marketers have attempted to manipulate links by finding ways to convince other webmasters to link building to them, thereby increasing the total number of links. One of the original methods of acquiring links was called reciprocal link building. This meant that one webmaster would build links to your site in exchange for you to build a link to their landing page....

GrepWords is Mine, All Mine, Muhahahahaha…. well, also Carters, but still, close enough.

So, it is rare that I make the foray into paid tools, but I finally decided to bite the bullet and jump in. About 4 months ago I was reached out to by the folks at GrepWords as I was working on a post on YouMoz and had put out a request over Twitter for any ideas on keyword tools. At the time, like many of you, I had never heard of GrepWords. They were a beta API at that point and only really offered 2 things. Lots of keyword data, fast. Interestingly enough, that is what I needed. That is what I have always needed. Unfortunately, they needed a lot of work. They couldn’t really do payment processing well because they were outside the U.S., they didn’t really have a nice design or any tools tied to it. They built up a decent group of beta users who...

Possibility, Probability and Proof: On Case Studies, Correlation and Causation in SEO

I wanted to spend a bit today dealing with a pretty big issue that I see regularly in our industry, bickering over the state of research in search engine optimization. Rarely a week goes by where someone doesn’t say something about correlation does not equal causation in response to the mere sight of the word. So today, I’m going to write about 3 types of SEO research we see in our industry quite regularly and what I believe the appropriate response should be… Case Studies This one is actually my pet peeve. We tend to let this one go with a pass nearly every time despite the fact that it is likely the least meaningful SEO research presented. I was particularly drawn to this issue after a series of case studies coming out of Link Research Tools...

An Appeal to Conferences: Matt Cutts, Not Provided, and the Google’s Relationship to our Community

Matt Cutts has always shared an interesting relationship with the SEO industry. It was always strange to have the head hen visit the fox’s parties, but – then again – it seemed like a fair trade. His relationship to our community generally seemed quid-pro-quo. He would learn much about industry players, our tactics, and give a human element, while sharing some amount of information useful to us. Of course, this often came with a good deal of FUD, but it seemed worthwhile. There have been plenty of SEOs, like myself, who have questioned that relationship for some time. The balance has seemed to tip more and more in favor of Google over the years, as a “relationship with Matt” has been reduced to “fill out a reconsideration...