Know Your Risk: Penguin Analysis | Panda Risk

Google Page Quality Rating Guidelines

Following the release of a document outlining the steps for a Search Quality Evaluator in Google’s Search Quality Rating program, I thought it might be helpful to highlight some of the notable points made in the guidelines for a quality website.  Obviously, we can take away from this that we need to make best efforts to ensure our websites follow the quality guidelines as closely as possible.  This is an expectation; Google even made notes of caution throughout the document advising reviewers that webmasters are likely aware of these guidelines and will try to ‘convince’ them they are a quality website. The document begins by painting the overall picture that sites must have a fulfilled purpose and verifiable reputation. Purpose – One of...

Round-Up: Distilled Link Development Seminar

Virante had the honor of being invited to speak at the Distilled Link Building Seminar in London and New Orleans over the past few weeks. Every presentation was fantastic and provided great insight into the state of SEO; trends that are emerging, tactics being used, relationship building, actionable steps to improve your site/rankings, and performing competitive research were just a few of the topics covered. This SEO conference was unlike many others in several ways, but the standout was every presenter’s willingness to share what is really happening in the space and things you can do that will work now. Most search marketing conferences discuss the same topics that are covered year after year, such as using title tags and meta descriptions or why...

Google SERP Click-Through Rates

Thanks to AOL, SEO’s and other marketers now have access to the search records of over 500,000 users collected over a 3 month period after AOL accidentally released massive amounts of data.   This dataset contained over 36 million search queries and tracked 19 million clickthroughs.   We know that AOL search is a repackaging of Google’s Search, so we can assume most of this data applies to how users behave with Google’s search as well. The real benefit here is that we now have data that allows us to view the clickthrough percentages of users on each search engine result.   The guys over at RedCardinal crunched the numbers, and have provided the following charts which we can use to make more educated decisions in our search engine...