About Ian

Ian Thomas is the Lead Systems Analyst at Virante, Inc. No tags for this post.

theGoogleCache Redesign

Hello All, You may have noticed a couple changes around theGoogleCache; phase 1 of the redesign is complete. We have made graphical updates, improved search capabilities, and added more functionality to the blog in hopes of making for a better overall experience while viewing. We hope to be adding additional functionality and features to the site in the coming weeks so keep an eye out. Thanks for visiting and by all means let us know what you think, we’d love to hear from you. Virante No tags for this post.

Quality Update Live at AdWords

The new quality score column over at AdWords will now begin factoring into minimum bid rate calculations. After last weeks’ debacle which sent our team and many other advertisers clamoring for the phones Friday morning and AdWords subsequent adamant denial that it was related to the new algorithm, Google will be instituting an attempt to increase ad relevance and quality to searchers over the next 3-4 days. (Yet another working week-end…) If you have delayed optimizing your account to this point now is the time to hop-to-it and get those ad groups themed out. If you are like some of the clients we take on who have previously structured their accounts based on search behavior, it’s time to shift to a keyword based structure. I see this whole...

Google’s “New” AdWords Algorithm

*** Updated*** Here is a look at the Quality Score indicators now showing in the AdWords panel. Looks like a “Poor” Quality Score can really put a hurting to you. Honestly I am not too sure how helpful these are going to be in the big picture but it is interesting to see how Google feels about your ads. Some testing is in order… Oh yea, and you can now pause keywords, sites, and ad creatives! This I like! **End Updated** Well it looks like Google is taking a cue from Yahoo! for once – or should I say once again. Google AdWords will be shortly releasing some more features for advertisers using their product, a column for “ad quality” determination. In an effort to create transparency there will be a new Quality Score column...

Yahoo! Sponsored: Relevancy Smack-down

The time of coasting thru Yahoo! Sponsored is over. Dealing the one-two punch to the Overture schematic they have announced a date for the implementation of their new quality algorithm we all knew was coming, February 5th, 2007. Yahoo! Sponsored is adopting a similar strategy as Google AdWords and will start using the quality and relevancy of the ad’s to determine ad position and therefore bid price. Here is an excerpt from the announcement: Both bid amount and ad quality will determine an ad’s rank in search results beginning February 5, 2007. This will replace the current method, in which ads are ranked by bid amount only (bid-to-position). This is designed to allow you to focus less on competitive bidding practices and more on the...