Your Site is a Sitting Duck
It is not too often that I speak of doom and gloom, I tend to be an optimist about stuff, especially links. I have defended time and time again that links and link building will remain an important part of the SEO process, if not the most important part. What I am about to tell you may seem counter to this, but in reality it is merely a refinement. Those cheap, low quality links that served you so well for so long are about to be your downfall. I am going to walk you through what I see as the next 6 to 12 months of SEO. Let me know if it sounds realistic to you. Anchor Text Over Optimization You have heard SEOs, myself included, talk about this over and over. The idea is pretty straightforward. Whatever type of links you are getting – white hat, gray hat,...
How to Buy 1,178,857 Links… The Google Way.
Google’s stance on incentivized links is fairly clear, and it has been for quite some time: If you provide incentives to another website in order to acquire that link, you should require that it be nofollowed. If not, your site can be penalized. This came to a headway recently as popular SEO writer Aaron Wall uncovered a sponsored post program run by Google. While the sponsored post campaign did not ask for links at all, Matt Cutts and the spam team decided to take action against Google Chrome in order to squash any concern that there may be double standards for Google Chrome. While many of us were shocked that a non-incentivized link associated with an incentivized ad campaign could result in a penalty, what is perhaps more shocking is the glaringly...
Set It and Forget It SEO – Passive, Programatic SEO Solutions
As requested by many folks at the recent Search Exchange conference, here was my presentation. Set It and Forget It SEO by Russ Jones, Virante, Inc. Find more about jewelry store. View more presentations from Russell Jones No tags for this...
Relevancy Modified MozRank: A Smarter Metric for Rank Analysis
We have been working for a while now on our own internal correlation study in partnership with Trident Marketing and Fuzzy Logix. In working on this project, time and time again it shocked me how crude our current ranking metrics are. We finally have good raw data from sources like SEOMoz and Majestic SEO but we have only begun to scratch the surface of how Google uses these types of data to organize and create search rankings. In the same way that SEOMoz identified a simple statistical modeling technique known as Latent Dirichlet Allocation as a likely candidate for how Google models topic relevancy, we have been looking for similar statistical techniques that Google is likely to use in turning raw link data into metrics more suitable for ranking pages. The...
Strong Correlation between Facebook Likes and PageRank
First, let me say that everyone should take this study with a huge grain of salt. While I believe the data is intriguing, it does not implicate anything specifically. So, here goes. I have long guffawed at the social graph and, in particular, it’s relationship to search engine optimization. I am quick to argue about anything that would imply that Google search results are meaningfully influenced by social activities. One of my most common points is that in the majority of open social websites, the social graph is closely patterned by the link graph. Take Digg for example. If you submit a story on Digg, it gets a link from your profile. If someone votes on that story, it receives a link from their vote history page. As more and more votes are tallied, more...
Pretty Spam Sites
Numerous search information outlets have been recounting over the last several months that Google’s search results seem to have hit some sort of brick wall in terms of spam. Matt Cutts recently rebutted these claims in a recent article on the official Google blog, pointing out that “Google’s search quality is better than it has ever been in terms of relevance, freshness and comprehensiveness”. Search engine marketers should really take a look at that last sentence carefully. Notice that Matt does not say there is “less spam than ever before”, rather that relevance, freshness and comprehensiveness are greater than ever before. Ultimately, Google is interested in the user. The overwhelming majority of Google users will never check...
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