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New Link Atrophy Diagnosis Tool

Hey folks, I am going to do my best to keep these SEO tools rolling out this week in advance of Pubcon Dallas, where I will be giving a solo session on advanced white hat techniques. The latest tool is a link atrophy diagnostic tool. Link Atrophy is the rate at which links you acquire disappear. If your site depends on links that quickly come and go, Google may not have ample time to index, identify and attribute links towards your PageRank and ultimately your authority. Considering growing beliefs among SEO’s that the longevity of a link’s presence increases its value to the target page, it becomes increasingly important that you rely on permanent link placements unlike some techniques (press releases, for example) that only generate temporary...

New PageRank Recovery Tool

Every little while we decide to release some of our internal goodies into the wild, and this is going to be one of those weeks. Hopefully, in advance of the upcoming PubCon South, where I will be speaking on “Advanced SEO Tactics for Hyper-Competitive Verticals“, we will be able to release a lot of these tools. The first tool that I would like to proudly announce is what we internally like to call the PageRank Recover Tool. One of the most common sources of PageRank loss occurs when individuals like to your site using the wrong URL. Unfortunately, this not only causes users to land on a 404 Not Found page on your site, but it also wastes all of that good PageRank on a non-existent page. There are a lot of great tools out there to help you identify...

PubCon Dallas – Advanced Tactics for Hyper-Competitive Verticals & Mega Sites

Hey folks, I imagine some of you will be heading down to Dallas for PubCon South in a few weeks and I wanted to point out my session on advanced SEO. Use the coupon code rc-7254520 for a 20% discount if you want to attend. I will be giving a solo-session on several of the more advanced tactics we have discussed here on the blog including… Second Page Poaching: An intelligent, automated solution to PageRank flow that optimizes based on highest ROI for marginal position shifts XML Sitemap Assisted Redirects: a technique for encouraging Google to rapidly spider and index a new URL structure on your site Intelligent Link Acquisition Strategies a ton more So, who should attend… Professional In-House or Agency SEOs and their team Webmasters who have...

Using Real-Time Analytics to Enhance Viral Campaigns

One of the greatest shortcomings of most analytics software is that it is non real time. With Google Analytics, you can easily expect to wait 18 to 24 hours for data to begin to pull in from the previous day. Most server-side analytics runs daily, processing the archived logs of the previous 24 hours. However, when performing a social media / viral marketing campaign, it is imperative that you watch your traffic sources closely so that you can extend the legs of your viral campaign. There are a handful of real-time analytics softwares available on the web including Chartbeat and Visistat, for our purposes here we are going to use Clicky, the real time analytics software used by Virante when running viral campaigns. Giving Your Campaign Legs via Forums One of the...

SEOMoz LinkScape API Functions Library

It is not every day that we get to release code around here, so I am especially pleased about this post. For those of you who don’t know, SEOMoz released their LinkScape Site Intelligence API which gives you programmatic access to their giant link information database. Some of the features are free (the mozRank API) and some are not. The following code library allows you to easily interact with the API. Main Functions: Function Description generateCredentials() uses the global variables of accessid and secret to generate a valid credential query string. apiStatus() accesses the Status API getTransformation() grabs the B and M values from the Status Call transformMozRank() converts Raw mozRank to Pretty mozRank calculateBitFlag() converts an...

Using the IPhone for Unlimited Proxy IPs

One of our premier free tools is LinkSleeve, a distributed link-spam prevention tool that handles up to hundreds of thousands of spam requests a day. In working to improve the tool, we often need to check from numerous IP addresses as we intentionally try to flag our comments in the system. However, those of you familiar with the need for regular proxies are most likely aware of the shortcomings of both public proxies and web proxies. However, we recently discovered a very useful method for acquiring new, temporary IPs for fairly trivial data transfer. We would not recommend using this method for large data transfers, as tethering is not available on all iPhones. The process is rather simple. Jailbreak Your Iphone Head on down to Iphone Dev to jailbreak your...

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