New Free SEO Tool – Google Double Listing Demystifier

The brand spanking new Google Double Listing Demystifier helps you identify the actual ranking of individual pages in the top 10 when there is a double listing present. If two pages from the same domain occur in the top 10, Google will automatically insert the second listing directly under the first with an indent. While this makes it easy to find pages from the same domain, it makes it far more difficult to determine what the actual rank of the second page is. This simple tool will help demystify the double listing by identifying what the actual rank of those individual pages are. This can be incredibly valuable as it will allow you to know whether or not your or your competitor’s second page listing is vulnerable because it is actually in position 10, or...

Wow – PageRank Recovery Tool Usage…

SEOMoz just updated their API usage dashboard and it was amazing to see the jump caused by our new PageRank Recovery Tool – we have had over 440,000 rows returned on top pages alone this month. No tags for this...

New Link Atrophy Diagnosis Tool

Hey folks, I am going to do my best to keep these SEO tools rolling out this week in advance of Pubcon Dallas, where I will be giving a solo session on advanced white hat techniques. The latest tool is a link atrophy diagnostic tool. Link Atrophy is the rate at which links you acquire disappear. If your site depends on links that quickly come and go, Google may not have ample time to index, identify and attribute links towards your PageRank and ultimately your authority. Considering growing beliefs among SEO’s that the longevity of a link’s presence increases its value to the target page, it becomes increasingly important that you rely on permanent link placements unlike some techniques (press releases, for example) that only generate temporary links....

New PageRank Recovery Tool

Every little while we decide to release some of our internal goodies into the wild, and this is going to be one of those weeks. Hopefully, in advance of the upcoming PubCon South, where I will be speaking on “Advanced SEO Tactics for Hyper-Competitive Verticals“, we will be able to release a lot of these tools. The first tool that I would like to proudly announce is what we internally like to call the PageRank Recover Tool. One of the most common sources of PageRank loss occurs when individuals like to your site using the wrong URL. Unfortunately, this not only causes users to land on a 404 Not Found page on your site, but it also wastes all of that good PageRank on a non-existent page. There are a lot of great tools out there to help you identify...

PubCon Dallas – Advanced Tactics for Hyper-Competitive Verticals & Mega Sites

Hey folks, I imagine some of you will be heading down to Dallas for PubCon South in a few weeks and I wanted to point out my session on advanced SEO. Use the coupon code rc-7254520 for a 20% discount if you want to attend. I will be giving a solo-session on several of the more advanced tactics we have discussed here on the blog including… Second Page Poaching: An intelligent, automated solution to PageRank flow that optimizes based on highest ROI for marginal position shifts XML Sitemap Assisted Redirects: a technique for encouraging Google to rapidly spider and index a new URL structure on your site Intelligent Link Acquisition Strategies a ton more So, who should attend… Professional In-House or Agency SEOs and their team Webmasters who have...

Using Real-Time Analytics to Enhance Viral Campaigns

One of the greatest shortcomings of most analytics software is that it is non real time. With Google Analytics, you can easily expect to wait 18 to 24 hours for data to begin to pull in from the previous day. Most server-side analytics runs daily, processing the archived logs of the previous 24 hours. However, when performing a social media / viral marketing campaign, it is imperative that you watch your traffic sources closely so that you can extend the legs of your viral campaign. There are a handful of real-time analytics softwares available on the web including Chartbeat and Visistat, for our purposes here we are going to use Clicky, the real time analytics software used by Virante when running viral campaigns. Giving Your Campaign Legs via Forums One of the...