Know Your Risk: Penguin Analysis | Panda Risk

The New Canonical Link Tag: What to do…

First off, kudos to the search engines for working together to come up with a reasonable standard for solving what had previously been an intractable issue. I will restrain myself from saying “it’s about damn time”, or maybe I just didn’t, but regardless this is a fantastic new tool that far more webmasters can implement. Here are some initial thoughts. What it really changes…The burden has shifted from knowing all the false URLs (in order to create URL rewrites to address them) to simply knowing the correct URLs. Who it really helps….The New Canonical Link Tag is most useful to webmasters and site-authors who do not have access to redirecting languages. Since 301 redirects are initiated server-side, users of CMS or hosted-app...

PageRank vs. MozRank

Please Note: LinkScape and MozRank have been updated since this publishing. The graphs and data below are no longer accurate, albeit still interesting IMHO.With the announcing and opening of the fantastic SEOMoz MozRank API for Linkscape, I thought it would be worth taking a bit of time to compare MozRank to PageRank using existing and fresh PageRank data. Essentially, we wanted to determine if there were any patterns of dispersion between the MozRank and PageRank for random pages across the internet. Using the API, we were able to collect data on 1000 various pages. We selected only pages above PR0 to discourage the likelihood of identifying pages with no MozRank data. We also, as expected, have a skew in the representation of higher PR data, as they are just...

Rand’s Questions Get More Difficult

A year or two back, Rand Fishkin over at SEOmoz posted a list of questions he still had not answered in the world of SEO. As a matter of sheer luck, we had just finished up a bit of experimentation that answered quite a few of them. Well, Rand is at it again with 8 more questions, this time with far more difficult questions to answer – many of which may be unknowable without a leak from Google. However, one question in particular, #8, Will Anchor Text Value Pass Through Terribly Low Quality Links?. It is fairly understood that high quality links will boost the PageRank variable in the ranking equation, and low quality links will not. It is also understood that high quality links with good anchor text will boost the Relevancy variable in the ranking...

Why You Don’t Work For Digg…

There is a reason why the author at PeelOpen.com doesn’t work for Digg – he has no idea what he is talking about. After seeing his submission on “5 ways to fix Digg” go front page, I was hoping to see an insightful set of solutions to the issue of “Power User” effectiveness on Digg. Instead, I saw a poorly-thought-out set of tweaks that would do little service to the site. I have dealt with each of his solutions item-by-item below. You many notice the heavy level of redudancy in my answers. It seems, unfortunately, that all of the “fixes” offered by the author are easily circumvented using the same methods Digg spammers, and spammers in general, have used since the inception of the internet — create more...

Trick Ranking Software to Use Random Proxies

There are myriad options for rank tracking software, the most common of which probably being WebPosition Gold, but hardly any of them actually do a decent job of using proxies to prevent from getting banned. For example, WPG only allows you to choose 1 proxy, while in a perfect world you would be shifting through hundreds. Now, if you wrote your own rank-tracking software, you would not be running into this problem. However, for the majority of SEOs, writing custom software is a waste of time and money. So, how can you trick any search ranking software to use different proxies? Requirements A LAMP Server – you can get a cheap one from Linode. I would highly recommend them. ($19.95/mo) A PHP Developer – There are really only a handful of lines of code...

Reinclusion Requests: How to perform successful reconsideration requests

You have really done it this time. You always knew your days were numbered, but didn’t realize that number was today. And now, your site has plummeted in the rankings or, worse, disappeared altogether.  It is time to grovel and beg and plead your way back into Google’s good graces. After assisting several clients with successful reconsideration requests over the last 3 months, I thought it might help to list off as much of the groundwork that you and others should perform to make your reconsideration request as successful as possible. You Betta Recognize: Forgive the slang, but you do need to understand the gravity of the situation, and that gravity has nothing to do with your rankings. You are about to ask a Google employee to spend 5 to 10...