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Anchor Text Updates: Some straight forward reactions…

So, Google released some new information today regarding 50 search engine updates. In particular, they announced two changes to anchor text processing, which I think are worth looking at briefly. So here goes… Tweaks to handling of anchor text. [launch codename "PC"] This month we turned off a classifier related to anchor text (the visible text appearing in links). Our experimental data suggested that other methods of anchor processing had greater success, so turning off this component made our scoring cleaner and more robust. Thoughts: Google removed a “classifier”. We can’t be sure what that is, but it could be related to a number of classifications we regularly talk about – brand vs non-brand, commercial vs non-commercial, etc....

The First Rule of the SEOpocalypse

An incredible amount of discussion erupted over the last few weekends after Matt Cutts left these choice words at SXSW. What about the people optimizing really hard and doing a lot of SEO. We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have...

How to Buy 1,178,857 Links… The Google Way.

Google’s stance on incentivized links is fairly clear, and it has been for quite some time: If you provide incentives to another website in order to acquire that link, you should require that it be nofollowed. If not, your site can be penalized. This came to a headway recently as popular SEO writer Aaron Wall uncovered a sponsored post program run by Google. While the sponsored post campaign did not ask for links at all, Matt Cutts and the spam team decided to take action against Google Chrome in order to squash any concern that there may be double standards for Google Chrome. While many of us were shocked that a non-incentivized link associated with an incentivized ad campaign could result in a penalty, what is perhaps more shocking is the glaringly...

Set It and Forget It SEO – Passive, Programatic SEO Solutions

As requested by many folks at the recent Search Exchange conference, here was my presentation. Set It and Forget It SEO by Russ Jones, Virante, Inc. Find more about jewelry store. View more presentations from Russell Jones No tags for this...

Detecting “Undetectable” Link Networks

I have been growing more and more concerned lately as clients have been coming to us with propositions from link builders who claim to have an “undetectable” link network. Over time, link network operators have become more and more sophisticated at creating more prolific and difficult-to-detect networks. The process, while straightforward, always seems to be the same. Acquire Dropped or Pre-Release Domains with Existing PageRank and Strong Link Profiles Host Domains on Different Class-C IP addresses Put up unique content with links Unfortunately, this creates a pattern that is difficult to detect for even moderately trained SEOs who lack the technical skills to analyze the myriad factors that Google has at its disposal. Subsequently, a human looking...

A Simple Solution to the Non WWW, WWW Question

One of the most shocking things a webmaster learns upon entering the world of SEO is that they need to choose between either the WWW version or non-WWW version of their URL. As annoying as it is, not doing so can create huge duplicate content and PageRank dispersion issues that hamper your rankings. However, what we rarely discuss is how to choose which of the two to use. The answer is fairly simple. Determine which version has the most inbound, external links across all its pages and then use that as the canonical version of your domain. If the sum of all the mozRank of links pointing to your http://domain.com/* version of your site is greater than the http://www.domain.com/* version, then you should choose the non-WWW. Well, here is a simple tool that does just...

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