Google’s “New” AdWords Algorithm
Here is a look at the Quality Score indicators now showing in the AdWords panel. Looks like a “Poor” Quality Score can really put a hurting to you.
Honestly I am not too sure how helpful these are going to be in the big picture but it is interesting to see how Google feels about your ads. Some testing is in order…
Oh yea, and you can now pause keywords, sites, and ad creatives! This I like!
Well it looks like Google is taking a cue from Yahoo! for once – or should I say once again. Google AdWords will be shortly releasing some more features for advertisers using their product, a column for “ad quality” determination. In an effort to create transparency there will be a new Quality Score column telling you whether Google believes your ad copies to be either “Great, OK, or Poor.” Simple as 1, 2, 3. I see this as a response to the Yahoo! Sponsored Panama update feature which ranks ad quality on a scale of 1 to 5 and shows this to it’s users. A feature I appreciate. Once again Google maintains it’s obfuscating modus operandi by reducing a scale of 1-5 to one of 1-3 which in turn makes reverse engineering the quality factors that much more difficult. Apparently this will accompany a change in how the ads will be judged thereby effecting minimum bid costs and it’s progeny by way of position preference, click through rate, and average cost per click.
Google is taking the next steps to improve the relevance of their over-all search results which is good for searchers but that much more tough on advertisers and as far as I see as an attempt to put a damper on those playing the CPC arbitrage game.
It’s turning out to be a labor intensive year in the field of paid search, not that it wasn’t before.