Google Adsense Good Faith
A friend of mine forwarded me the email from Google after is Adsense account was disabled, pointing out that he was disabled not for invalid click activity actually happening, but because Google says “we’ve determined that your AdSense account poses a risk of generating invalid activity”. The email goes on to say that the revenue will be returned to the advertiser.
I understand that Google has a vested interest in proactively disabling Adsense accounts that have suspicious patterns to prevent future fraud, but I think they have an ethical obligation to pay out the remaining balance to the publisher if no actual invalid click activity was found. The publisher has given something of value to Google Adsense and the Advertisers in Good Faith, often for a month or more, as Google has a tendency to disable accounts right before the first payment is scheduled to go out (net 30 from the last month in which $100+ was acquired by the account). If Google finds invalid activity, by all means they should both disable the account and return the funds to the advertisers, but if Google is acting on a predilection of future abuse, but currently only has valid click metrics from the publisher, they ought to disable the account but still pay the publishers.