Bob Misita is the COO at Virante, Inc.
I’ve been a long-time reader of yours and have you partly to thank for starting a web 2.0 business (PickyDomains.Com). I was wondering, if you’d be willing to give me advice.
I’ve been picking domains on a risk-free basis for years (which means I get paid only when a customer likes the domain name I come up with). I’ve been able to come up with several hundred names, some pretty good ones, like BadCylcopedia.Com, DePrice.Com, DialerQueen.Com, Publicana.Com, GetMapped.Com, etc.
But then I got tired of the fact that I get paid only when I work, so I decided to use web 2.0 principle to re-engineer this business.
This is how PickyDomains.Com was born. Basically, we have custmers who deposit 50 bucks to get a cool domain name. Our contibutors submit their suggestions and get half ($25) when their domain name is chosen. Otherwise, the money is refunded (hence, no risk).
I think that this idea is great. We did get a lot of publicity from Sweden and Spain for some reason (major newspapers profiled PickyDomains) and we had several bloggers mention us, mostly positively. The service is profitable, generating about $1000 a month.
Yet I feel that this service could be as popular as Digg, Twitter, CrazyEgg in the domain name niche, as a lot of people can’t find good domain names.
Can you give me a few pointers, how I should go about promoting this service on the net?
I’ve tried press-releases – nothing special, I’ve tried ads – not enough traffic, almost 100% of the orders I get is word of mouth, but that’s not enough.
P.S. If you want a domain name picked for you for free, let me know, it always helps to get a qualified outsider view.
Very useful information was found here, thank you for your work.
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