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Google SERP Click-Through Rates

Thanks to AOL, SEO’s and other marketers now have access to the search records of over 500,000 users collected over a 3 month period after AOL accidentally released massive amounts of data.   This dataset contained over 36 million search queries and tracked 19 million clickthroughs.   We know that AOL search is a repackaging of Google’s Search, so we can assume most of this data applies to how users behave with Google’s search as well. The real benefit here is that we now have data that allows us to view the clickthrough percentages of users on each search engine result.   The guys over at RedCardinal crunched the numbers, and have provided the following charts which we can use to make more educated decisions in our search engine...