Why I Am Removing Google Authorship
Some of you may remember that “The Google Cache” began as a protest site years ago. At that time (as I still do today), I believed that Google’s default behavior of “caching” all pages on the Internet was unethical. While most people just confused “indexing” with “caching”, a few people agreed that what Google was doing was at face value a massive copyright violation. It is one thing to index the web and make it searchable, it is a different thing to make a cached version of that page available. One is a card catalogue, the other is a copy. Nevertheless, I eventually pulled down the protest site and put up the blog as you now know it. **See Update at Bottom for New Stats and Evidence** Well, today I am...
Anchor Text Updates: Some straight forward reactions…
So, Google released some new information today regarding 50 search engine updates. In particular, they announced two changes to anchor text processing, which I think are worth looking at briefly. So here goes… Tweaks to handling of anchor text. [launch codename “PC”] This month we turned off a classifier related to anchor text (the visible text appearing in links). Our experimental data suggested that other methods of anchor processing had greater success, so turning off this component made our scoring cleaner and more robust. Thoughts: Google removed a “classifier”. We can’t be sure what that is, but it could be related to a number of classifications we regularly talk about – brand vs non-brand, commercial vs...
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