SEMRush vs Moz Link Index Re-verified, Data Provided

I often do not post data along side these mini research projects such as my most recent brief comparison of SEMRush’s link index and Moz’s for a number of reasons. The primary reason is that publishing data often comes with risk such as data rights (publishing raw data from competitors is equivalent to giving that data out for free to users). However, if I am doing a comparison piece and the one of the compared providers requests the publication of the data, that is no longer a concern. Well, it seems that Oleg Shchegolev, CEO and Founder of SEMRush, was not confident in the results of the study and asked that I publish the data. I was out of town over the weekend, but I will happily oblige. I will make one quick retraction. I can’t say with...

SEMRush and Moz Link Indexes Compared

Historically, Moz has internally tracked comparisons with both Ahrefs and Majestic on a daily basis to ensure our Link Explorer product is a market leader. However, I have received several requests recently to compare Moz to SEMRush given their strides in growing a link index of their own. Below are the results of a simple study comparing index size based on the following metrics: Overall reported backlinks (Self Reported) Likelihood Moz or SEMRush reports more referring domains to a domain (Sample Size: 1000 domains) Likelihood Moz or SEMRush reports more backlinks to a domain (Sample Size: 1000 domains) Likelihood Moz or SEMRush reports more referring domains to a URL (Sample Size: 1000 URLs) Likelihood Moz or SEMRush reports more backlinks to a URL (Sample...

Keyword Volume Relational Accuracy

First, quick disclosure: I am Russ Jones, Principal Search Scientist at Moz and I work directly on the model that predicts search volume. It is impossible to know the exact search volume for a keyword in Google. The methodologies available to us (Google Adwords Keyword Planner, Traffic Estimator, and Google Trends) are all problematic in one way or another. But this doesn’t mean we are hopelessly lost regarding our predictions of search volume. One thing we can analyze is the relationship between keywords rather than their exact volume. For example, Google Trends doesn’t provide us the exact search numbers, but it does provide us a comparison of keywords. Theoretically, the relationship between 2 keywords in Google Trends (lets say 3:1 because keyword...

The Hysterical State of Google Keyword Volume

With the latest news that low-spend advertisers will now get broad volume ranges rather than traditional keyword volume in Google Keyword Planner, I couldn’t help but laugh. I won’t pretend that I have always given Google the benefit of the doubt, I’ve certainly criticized the company many times, sometimes for good reasons, sometimes not. But this is so hysterically bad that I just had to step back and point out how ridiculous it has become. There are basically 4 different sources of keyword search volume data that you can get from Google. Google Keyword Planner Google Traffic Forecaster (inside Keyword Planner) Google Trends Google Search Console I decided to take just 1 keyword and see how things are looking… Keyword Planner Original...

Can I Rank for This Keyword?

One of the most common questions that search engine optimizers, agencies, and webmasters come upon when doing keyword research is “can I rank for this keyword?” It is a surprisingly difficult question to answer. Knowing all of the factors is nearly impossible, and going through one-by-one against the competition can be difficult, especially if you want to check a lot of keywords and simply exclude all those that are out of reach. Well, in this video I walk through a very simple way to find this number in Keyword Explorer by using all your rankings data from Google Search Console to inform you as to what keyword difficulty level you can attain. I walk you through a handful of simple steps… Getting keywords from Google Search Console Filtering...

Google Keyword Planner vs Google Trends

I’ve been spending a lot of time lately trying to improve upon Google Keyword Planner data at Moz. Have you ever compared Google Keyword Planner data with Google Trends? Google Trends only provides relative statistics, while Keyword Planner shows actual volume estimates. However, you would expect that ebbs and flows of volume, the trends themselves, should be the same. For the keyword “baseball”, you can see the rise from December through to the summer, but the drop off, but October in Keyword Planner isn’t even close to represented in Google Trends. For the keyword soccer, once again, we see a nice increase from December through June in Trends matching that of Keyword Planner. However, we don’t see the same thing for the last 3...