The Hysterical State of Google Keyword Volume
With the latest news that low-spend advertisers will now get broad volume ranges rather than traditional keyword volume in Google Keyword Planner, I couldn’t help but laugh. I won’t pretend that I have always given Google the benefit of the doubt, I’ve certainly criticized the company many times, sometimes for good reasons, sometimes not. But this is so hysterically bad that I just had to step back and point out how ridiculous it has become.
There are basically 4 different sources of keyword search volume data that you can get from Google.
- Google Keyword Planner
- Google Traffic Forecaster (inside Keyword Planner)
- Google Trends
- Google Search Console
I decided to take just 1 keyword and see how things are looking…
Keyword Planner Original
I wonder how this Keyword Planner data compares to Google Search Console data. I happen to have a former client who ranks right in the middle of the top 10 for this generic, national term, so we can compare their data from the last 28 days with that recorded by Google Keyword Planner.
Google Search Console Data
Google Traffic Forecaster
Traffic Forecaster allows you to set bids and get an estimate of how much traffic you would get. Setting the value sufficiently high should get us a number of impressions.
Google Trends Data
While we don’t get actual data from Google Trends, we do get a monthly comparison. We should expect that the ups and downs of traffic in Google Trends would reflect the ups and downs in real search volume, which means if we have real search volume from 1 month, we can multiply it against this month’s proportions and get a good number. So, how do things look?
Volume data from Google is becoming wholly untrustworthy. The closest two data points are that of Google Search Console and Traffic Forecaster with an exceptionally high bid. So, right now, my guess would be to rely on Traffic Forecaster while you can. But the second Google puts the throttle on that, it might as well be lights out.
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