Bad Faith: GOP, Impeachment and Simple Statistics

Bad Faith: GOP, Impeachment and Simple Statistics

Ostensibly, the purpose of public impeachment hearings is to collect testimony from witnesses to determine whether the President has committed impeachable offenses.  Unfortunately, these types of public affairs tend to become political theater, as individuals from both parties try to grandstand rather than conduct a proper investigation. Once again, legislators have come under attack for grandstanding rather than properly questioning the witnesses. But is this a fair characterization of the Republican representations? Well, luckily we can use some fairly simple statistics to compare the behavior of the Democrat and Republican representatives in order to determine whether one is acting in bad faith. If the goal of the hearings is to extract testimony from...

Google Cache Banking Accounts

It appears that Google has decided to jump into the banking account game. I am guessing that I will receive some form of communication from Google to hand over this site given its name. The Google Cache started off as a protest site regarding the use of a “Cache” in search results. To this day, I still hold to the principle that “Caching” should be opt-in while “Indexing” should be opt-out. Nevertheless, over the years I have transitioned this into a place of discussion regarding the SEO industry and my research. Rather than offer commentary at this point, I will just point to a number of news articles on the subject matter as details unfold: Nov 13, 2019 Google is getting into banking with the search giant set to offer...

SEMRush Employee Doubles Down on Bizarre, Misleading Link Data

I’d normally let this kind of thing slide, but my integrity has been impugned (Olga Andrienko has accused me of “yellow press type headlines and incorrect data” in her comment on the original post) so I feel obligated to respond. First, let me start by why I used the words “bizarre” and “misleading” and why I stand by them. To be clear, my original post said explicitly that I did not think SEMRush was falsifying data and “I do not think SEMRush is intentionally inflating their numbers“. What makes SEMRush’s Data Bizarre? In SEMRush’s IP reports, they will display all the IP addresses that link to you… [click image for larger picture] However, when you click on the domain number (in this case...

SEMRush IP Link Data Bizarre, Misleading

Disclaimer: I am Russ Jones and I work for Moz, which is a competitor of SEMRush. These are my opinions and do not represent those of Moz. That being said, the data speaks for itself. A response from a SEMRush employee, although not speaking officially, is below. I must admit that I was taken aback when Matthew Woodward’s recent Best Backlink Checker analysis came back so heavily in favor of SEMRush. I knew Matthew did good work and took this project seriously, vetting each provider to the best of his and his teams’ ability given the data they were provided, but it just didn’t mesh with the comparisons I run daily and weekly against Moz’s competitors. (I have spoken with Matthew about this issue and he is currently investigating...

Sleep Hygiene Tips and Tricks

I recognize this has little to do with SEO, but it is a pretty important issue to proper functioning. I copy and paste this list for people dealing with sleep issues so often, I figured I should just post it that way I can more easily provide a list. The Rules No naps. No alcohol, especially after 6PM. No caffeine, especially after 3PM Exercise. You actually have to be tired to sleep. Try and go to sleep around the same time every night. Wake up at the same time every day. No screens for 30-60 min before bed. Prepare yourself (brush teeth, get into comfy clothes, etc.) and then settle into something relaxing like meditating or sitting calmly listening to light music with lowered lights for the 15 min prior to bed. DO NOT DO THIS IN THE BED. BED IS FOR SLEEPING...

In Defense of Domain Authority

With the launch pending for Moz’s much improved Domain Authority metric, the debate has once again been resurrected on whether Google uses Domain Authority and whether it is worthwhile. Let me take a few minutes of your time to unpack this question fully. First, Google has quite unambiguously stated that they do not use Domain Authority in their search algorithms. I take their word on this. Not only do I know Google does not use Moz’s Domain Authority, I do not believe they have a pre-calculated metric that approximates a domain or site authority in general. But what follows from these statements? Does this mean that domain level metrics have no impact on rankings? Does this mean that DA has no value to search engine optimizers? Let’s address...