Ch-Ch-Ch-Changes…

It has been more than 10 years since I began working for Virante/Angular. In that time I have made incredible friends, created exciting technologies, and had the privilege to work with brilliant people doing wonderful things for great clients. But all good things come to an end. I honestly cannot look back at the last 10 years and lodge a legitimate complaint. The other executives who have helped lead our company along the way have done nothing but give me the resources, support, and gentle nudges-back-to-reality I have needed to grow my own knowledge and build great things for our clients. From free tools like OpenCaptcha and LinkSleeve which have literally stopped tens of billions of pieces of spam from making their way onto the web, to innovative search...

Get em’ All – How to Grab All the Keywords for All the Results

Building a comprehensive keyword set can be daunting some times. There are so many potential keywords out there and trying to find every variation can be a nightmare. Well, hopefully the nightmares are gone with this new bookmarklet that comes with SERPScape. The process is simple. Install bookmarklet Search for your keyword Press bookmarklet Get CSV of every keyword that the URLs on the page rank for Tags: bookmarklet, google, keywords, PageRank, Search engine optimization, seo,...

Pop the Filter Bubble

Ever want to know which results are personalized and which are not? Are you tired of opening up an incognito window, setting the right parameters in Google, and using a proxy to get a clean result, then go back and compare the results to your initial ones? Try the Bubble Popper extension that comes with SERPScape. Tags: bubble popper,...

What’s In a Name – Angular.Marketing

So, I think I threw a few of you for a loop earlier today with this tweet saying that today was my last day at Virante. Technically, this is true, but not because I am leaving my beloved coworkers and business, but rather because Virante as we know it is no more. I am excited to announce that as of today, Virante is now Angular. I do want to say that I was very moved by the positive comments I received from so many of you. Why the Change Over the previous two years we have contemplated a rebrand for our company. When I first began at Virante in January 2005, we were a full service web development and marketing firm. We did everything from logos and brochures to web design and SEO. Like many small digital agencies, we did just about anything and everything we...

Holy Shit You Still Haven’t Run a Panda Survey?

You. Yeah you. Slacker. That’s right, you, the slacking piece of shit, have you really not run a Panda questionnaire on your website yet? Don’t know what a Panda questionnaire is yet? Really, OK. maybe you can claim ignorance. A Panda Questionnaire is a survey you run against your site which include the questions asked by to the Google reviewers who created the training set for the Panda algorithm. They were asked questions like “could the content on this page appear in a magazine” or “would you trust this page with your credit card” about thousands of sites to build a data set that Google could then apply machine learning techniques to in order to create their Panda algorithm. You have been able to run these yourself for...

A Plea for Data

Hey folks, many of you who follow me on twitter (@rjonesx) may have noticed some discussions between myself and @authoritylabs a week or so ago. I have embarked on a new study that looks at the relationship between SERP features (places, ads, carousel, images, video, etc.) and organic click through rates. Using GWT CTR data, Google Keyword Traffic data, and Authority Labs SERP data, we can determine the actual organic traffic a SERP will return. Take for example two keywords – one gets 1000 visits a month, the other gets 400 visits a month. The second has no advertisers and no SERP features, the first has places and 10 ads. It is actually possible that the second one with less traffic volume actually delivers MORE organic traffic because of these SERP...

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