Know Your Risk: Penguin Analysis | Panda Risk

What’s In a Name – Angular.Marketing

So, I think I threw a few of you for a loop earlier today with this tweet saying that today was my last day at Virante. Technically, this is true, but not because I am leaving my beloved coworkers and business, but rather because Virante as we know it is no more. I am excited to announce that as of today, Virante is now Angular. I do want to say that I was very moved by the positive comments I received from so many of you. Why the Change Over the previous two years we have contemplated a rebrand for our company. When I first began at Virante in January 2005, we were a full service web development and marketing firm. We did everything from logos and brochures to web design and SEO. Like many small digital agencies, we did just about anything and everything we...

Dark Patterns and the Demise of Google Authorship

I won’t waste your time with yet-another-recap of the rise and fall of Google Authorship when it has already been done so nicely by the good folks at Stone Temple Consulting. Moreover, in a promise I made to myself, I will try and remain civil and polite in my brief analysis. I will begin with an open question to John Mueller, Matt Cutts and Google in general. Why should we believe this was a failed experiment and not planned obsolescence? Early in my career as an SEO during the days of reciprocal link schemes, the black-hat thing to do was pretty simple. The formula is below: Create a link directory on your site Attract users of link directory, require reciprocal links Wait a few months Hide your outbound links from Google (Nofollowing “contribute...

Holy Shit You Still Haven’t Run a Panda Survey?

You. Yeah you. Slacker. That’s right, you, the slacking piece of shit, have you really not run a Panda questionnaire on your website yet? Don’t know what a Panda questionnaire is yet? Really, OK. maybe you can claim ignorance. A Panda Questionnaire is a survey you run against your site which include the questions asked by to the Google reviewers who created the training set for the Panda algorithm. They were asked questions like “could the content on this page appear in a magazine” or “would you trust this page with your credit card” about thousands of sites to build a data set that Google could then apply machine learning techniques to in order to create their Panda algorithm. You have been able to run these yourself for years,...

A Plea for Data

Hey folks, many of you who follow me on twitter (@rjonesx) may have noticed some discussions between myself and @authoritylabs a week or so ago. I have embarked on a new study that looks at the relationship between SERP features (places, ads, carousel, images, video, etc.) and organic click through rates. Using GWT CTR data, Google Keyword Traffic data, and Authority Labs SERP data, we can determine the actual organic traffic a SERP will return. Take for example two keywords – one gets 1000 visits a month, the other gets 400 visits a month. The second has no advertisers and no SERP features, the first has places and 10 ads. It is actually possible that the second one with less traffic volume actually delivers MORE organic traffic because of these SERP...

Announcing warnJS – the internet emergency broadcast system

I don’t know if you have ever huddled in an internal room with your children during a tornado warning, but it is one of the most unsettling things I have experienced in my life. While unsettling, it is equally relieving to know that you are in the best place you can be before it hits. There are many ways we become aware of impending weather emergencies – the emergency broadcast system on TV and radio, weather apps or text message services on our phones – but one media provider seems left out altogether… the Internet. It seemed silly to me that the most versatile medium mankind has ever known wouldn’t have a solution that made the dissemination of this kind of information quick, easy, and unobtrusive. So I went to work. I used my 8...