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A Formal Proposition of Search Ethics

Many of you may not have known this, but the first time I ever became publicly introduced to Moz and the SEO world in large number had nothing to do with introducing a new tactic or proving my merits as an SEO, but rather my particular position on the growing debate about ethics and Search Engine Optimization. Rand Fishkin picked up on my piece entitled “Consensual SEO: Debunking the myth of Ethical SEO” in a post called Russ Jones of Virante on Search Engines & Consent. While it is still a good read, we humans tend to do this silly thing called “grow” and in time I have come to what I believe to be a more thoughtful and complete understanding of the Guidelines, ethical search marketing, and the reasons for the continued tensions...

Virante’s Software List Grows Again

I am proud to announce today the launch of AuthorRank Pro, the first and only tool that allows you to track your AuthorRank, AuthorTrust and other metrics over time. The tool also helps you find great authors for your own site and great opportunities for writing on other sites. But what I am most proud of is the growing corpus of great software owned and operated by Virante. Remove’em: We’ve removed over 1,000,000 bad backlinks from the web as the most comprehensive tool for penalty recovery online. nTopic: Statistically proven to increase organic traffic when recommended language is applied across your site. Penguin Analysis: The Machine Learned Penguin Risk Detector. Know just how vulnerable you are to the next Penguin update! AuthorRank Pro: The...

The Most Disappointing Part of My Career

I posted a question to twitter weeks ago for stories from other SEOs about what they believed to be the worst or most disappointing moments of their careers. I got no responses. In retrospect, this isn’t surprising. Much of what we consider disappointing we also consider embarrassing. In my case though, I am willing to share. nTopic I spent years and thousands of my own dollars along side huge investments from Virante working with an amazing statistician Andrew Cron on building out a content relevancy tool and API. We then did extensive research into its effectiveness and literally proved that following nTopic’s simply recommendations would increase organic search traffic from Google. We called it nTopic. It was my silver bullet. A proven technique,...

How BrokenLinkBuilding.com Uses nTopic and Contact Finding for Awesome Broken Link Building

So, hopefully you know of some of Virante’s pretty awesome APIs like nTopic for content relevancy. I wanted to show to you a novel integration of nTopic and a brand new API that you will see coming from Virante soon, our contact finder, in Garrett French’s Broken Link Building tool. What I do is go through an entire prospecting campaign from keywords to opportunities to contact information in 11 minutes and 30 seconds. It is pretty awesome to see just how powerful the tool is for scaling one of the few remaining truly white hat link building techniques. So go ahead and take a look! The contact finding API is what I am most excited about. The most recent campaign I ran found… 76.4% of prospected domains have at least 1 contact 54.5% of...

Writer’s Block for WordPress

Hey folks, some of you probably noticed two lower quality articles that I published earlier this month to the Frequently Asked Questions section of the site. No, my fingers weren’t taken over by a wizard who is terrible at SEO, rather I was fooling around with a new wordpress plugin that I had recently created, Writer’s Block. Writer’s Block is a very simple WordPress Plugin that allows you to get recommendations for content to write on your blog when you are just having one of those days without inspiration. You type in a keyword you are interested in and it delivers questions that people are searching for on Google related to that topic. If you were to ask about Gardening, it would likely return questions like “which gardening zone am I...

GrepWords is Mine, All Mine, Muhahahahaha…. well, also Carters, but still, close enough.

So, it is rare that I make the foray into paid tools, but I finally decided to bite the bullet and jump in. About 4 months ago I was reached out to by the folks at GrepWords as I was working on a post on YouMoz and had put out a request over Twitter for any ideas on keyword tools. At the time, like many of you, I had never heard of GrepWords. They were a beta API at that point and only really offered 2 things. Lots of keyword data, fast. Interestingly enough, that is what I needed. That is what I have always needed. Unfortunately, they needed a lot of work. They couldn’t really do payment processing well because they were outside the U.S., they didn’t really have a nice design or any tools tied to it. They built up a decent group of beta users who...

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