Measuring Link Index Freshness

Disclosure: I work for Moz. One of the hardest metrics to compare link indexes on is their percentage of “live links”. At first, it seems like a simple endeavor – just download the backlinks and check if they are live. It turns out that the process is far more complicated for a number of reasons. Redirect chains may not include the target domain in the URL, and there is no way to know which outlink begins the redirect chain without following every outlink on that linking page. Links aren’t always links – does the index count form action as a link? iframe? embed src? Linking sites might be temporarily down (do you count that as a missing link or ignore it). How do you know if it is temporary or permanent? Different indexes have...

Keyword Volume Relational Accuracy

First, quick disclosure: I am Russ Jones, Principal Search Scientist at Moz and I work directly on the model that predicts search volume. It is impossible to know the exact search volume for a keyword in Google. The methodologies available to us (Google Adwords Keyword Planner, Traffic Estimator, and Google Trends) are all problematic in one way or another. But this doesn’t mean we are hopelessly lost regarding our predictions of search volume. One thing we can analyze is the relationship between keywords rather than their exact volume. For example, Google Trends doesn’t provide us the exact search numbers, but it does provide us a comparison of keywords. Theoretically, the relationship between 2 keywords in Google Trends (lets say 3:1 because keyword...

Can I Rank for This Keyword?

One of the most common questions that search engine optimizers, agencies, and webmasters come upon when doing keyword research is “can I rank for this keyword?” It is a surprisingly difficult question to answer. Knowing all of the factors is nearly impossible, and going through one-by-one against the competition can be difficult, especially if you want to check a lot of keywords and simply exclude all those that are out of reach. Well, in this video I walk through a very simple way to find this number in Keyword Explorer by using all your rankings data from Google Search Console to inform you as to what keyword difficulty level you can attain. I walk you through a handful of simple steps… Getting keywords from Google Search Console Filtering...

Ch-Ch-Ch-Changes…

It has been more than 10 years since I began working for Virante/Angular. In that time I have made incredible friends, created exciting technologies, and had the privilege to work with brilliant people doing wonderful things for great clients. But all good things come to an end. I honestly cannot look back at the last 10 years and lodge a legitimate complaint. The other executives who have helped lead our company along the way have done nothing but give me the resources, support, and gentle nudges-back-to-reality I have needed to grow my own knowledge and build great things for our clients. From free tools like OpenCaptcha and LinkSleeve which have literally stopped tens of billions of pieces of spam from making their way onto the web, to innovative search...

Get em’ All – How to Grab All the Keywords for All the Results

Building a comprehensive keyword set can be daunting some times. There are so many potential keywords out there and trying to find every variation can be a nightmare. Well, hopefully the nightmares are gone with this new bookmarklet that comes with SERPScape. The process is simple. Install bookmarklet Search for your keyword Press bookmarklet Get CSV of every keyword that the URLs on the page rank for Tags: bookmarklet, google, keywords, PageRank, Search engine optimization, seo,...

Pop the Filter Bubble

Ever want to know which results are personalized and which are not? Are you tired of opening up an incognito window, setting the right parameters in Google, and using a proxy to get a clean result, then go back and compare the results to your initial ones? Try the Bubble Popper extension that comes with SERPScape. Tags: bubble popper,...