SEMRush IP Link Data Bizarre, Misleading

Disclaimer: I am Russ Jones and I work for Moz, which is a competitor of SEMRush. These are my opinions and do not represent those of Moz. That being said, the data speaks for itself. A response from a SEMRush employee, although not speaking officially, is below. I must admit that I was taken aback when Matthew Woodward’s recent┬áBest Backlink Checker analysis came back so heavily in favor of SEMRush. I knew Matthew did good work and took this project seriously, vetting each provider to the best of his and his teams’ ability given the data they were provided, but it just didn’t mesh with the comparisons I run daily and weekly against Moz’s competitors. (I have spoken with Matthew about this issue and he is currently investigating...

Sleep Hygiene Tips and Tricks

I recognize this has little to do with SEO, but it is a pretty important issue to proper functioning. I copy and paste this list for people dealing with sleep issues so often, I figured I should just post it that way I can more easily provide a list. The Rules No naps. No alcohol, especially after 6PM. No caffeine, especially after 3PM Exercise. You actually have to be tired to sleep. Try and go to sleep around the same time every night. Wake up at the same time every day. No screens for 30-60 min before bed. Prepare yourself (brush teeth, get into comfy clothes, etc.) and then settle into something relaxing like meditating or sitting calmly listening to light music with lowered lights for the 15 min prior to bed. DO NOT DO THIS IN THE BED. BED IS FOR SLEEPING...

In Defense of Domain Authority

With the launch pending for Moz’s much improved Domain Authority metric, the debate has once again been resurrected on whether Google uses Domain Authority and whether it is worthwhile. Let me take a few minutes of your time to unpack this question fully. First, Google has quite unambiguously stated that they do not use Domain Authority in their search algorithms. I take their word on this. Not only do I know Google does not use Moz’s Domain Authority, I do not believe they have a pre-calculated metric that approximates a domain or site authority in general. But what follows from these statements? Does this mean that domain level metrics have no impact on rankings? Does this mean┬áthat DA has no value to search engine optimizers? Let’s address...

Democracy Undone

It is time any honest participant in American democracy step back and ask ourselves some serious questions about our political process. I don’t care if you are Republican or Democrat, White or Black or other, just that you are an American and care about honest representation. We need to ask ourselves whether our elected officials represent our nation in any meaningful way and whether that is more important to us than our own political allegiances. I’ll go ahead and get it out there – I am a liberal. Always have been. I am also an upper-middle class white male evangelical Christian southerner, so I wouldn’t describe myself as exactly cut off from the realities of differing political opinions. However, I think there is one thing we should...

Trump’s 3rd Debate Answers Below 6th Grade Level

A simple analysis of the Full Transcript of the 3rd and final debate between Donald Trump and Hillary Clinton yields some stark differences between the quality of their speech. Donald Trump’s averaged a 4.52 on the Flesch Kincaid Grade Level, which approximates how difficult a piece of text is to read relative to student grade levels. Across the board, Hillary’s reading level of difficulty was higher than Trump’s – from complex sentences to multi-syllabic words. Even Wallace, who had shorter questions, scored higher than Trump. Trump Number of characters (without spaces) 26,740.00 Number of words 6,442.00 Number of sentences 721.00 Average number of characters per word 4.15 Average number of syllables per word 1.41 Average number of words...

Google Keyword Planner Hiding Grouped Phrases

Most of you are likely aware that Google recently increased the “grouping” of related keywords in Google Keyword Planner. This meant that terms like “seo” and “search engine optimization” would show the same search volume which was actually the combined search volume of the two terms. Well, Google has responded to concerns with a slightly updated solution which, rather than showing both terms, simply switches the keyword to the canonical version. In this case, if you look up the phrase “search engine optimization” or “chief operating officer”, you will see that Google Keyword Planner replaces them with “SEO” and “COO” respectively. In many ways, this is an improvement insofar as...