Know Your Risk: Penguin Analysis | Panda Risk

The Most Disappointing Part of My Career

I posted a question to twitter weeks ago for stories from other SEOs about what they believed to be the worst or most disappointing moments of their careers. I got no responses. In retrospect, this isn’t surprising. Much of what we consider disappointing we also consider embarrassing. In my case though, I am willing to share. nTopic I spent years and thousands of my own dollars along side huge investments from Virante working with an amazing statistician Andrew Cron on building out a content relevancy tool and API. We then did extensive research into its effectiveness and literally proved that following nTopic’s simply recommendations would increase organic search traffic from Google. We called it nTopic. It was my silver bullet. A proven technique,...

How BrokenLinkBuilding.com Uses nTopic and Contact Finding for Awesome Broken Link Building

So, hopefully you know of some of Virante’s pretty awesome APIs like nTopic for content relevancy. I wanted to show to you a novel integration of nTopic and a brand new API that you will see coming from Virante soon, our contact finder, in Garrett French’s Broken Link Building tool. What I do is go through an entire prospecting campaign from keywords to opportunities to contact information in 11 minutes and 30 seconds. It is pretty awesome to see just how powerful the tool is for scaling one of the few remaining truly white hat link building techniques. So go ahead and take a look! The contact finding API is what I am most excited about. The most recent campaign I ran found… 76.4% of prospected domains have at least 1 contact 54.5% of...

Writer’s Block for WordPress

Hey folks, some of you probably noticed two lower quality articles that I published earlier this month to the Frequently Asked Questions section of the site. No, my fingers weren’t taken over by a wizard who is terrible at SEO, rather I was fooling around with a new wordpress plugin that I had recently created, Writer’s Block. Writer’s Block is a very simple WordPress Plugin that allows you to get recommendations for content to write on your blog when you are just having one of those days without inspiration. You type in a keyword you are interested in and it delivers questions that people are searching for on Google related to that topic. If you were to ask about Gardening, it would likely return questions like “which gardening zone am I...

GrepWords is Mine, All Mine, Muhahahahaha…. well, also Carters, but still, close enough.

So, it is rare that I make the foray into paid tools, but I finally decided to bite the bullet and jump in. About 4 months ago I was reached out to by the folks at GrepWords as I was working on a post on YouMoz and had put out a request over Twitter for any ideas on keyword tools. At the time, like many of you, I had never heard of GrepWords. They were a beta API at that point and only really offered 2 things. Lots of keyword data, fast. Interestingly enough, that is what I needed. That is what I have always needed. Unfortunately, they needed a lot of work. They couldn’t really do payment processing well because they were outside the U.S., they didn’t really have a nice design or any tools tied to it. They built up a decent group of beta users who...

Possibility, Probability and Proof: On Case Studies, Correlation and Causation in SEO

I wanted to spend a bit today dealing with a pretty big issue that I see regularly in our industry, bickering over the state of research in search engine optimization. Rarely a week goes by where someone doesn’t say something about correlation does not equal causation in response to the mere sight of the word. So today, I’m going to write about 3 types of SEO research we see in our industry quite regularly and what I believe the appropriate response should be… Case Studies This one is actually my pet peeve. We tend to let this one go with a pass nearly every time despite the fact that it is likely the least meaningful SEO research presented. I was particularly drawn to this issue after a series of case studies coming out of Link Research Tools...

An Appeal to Conferences: Matt Cutts, Not Provided, and the Google’s Relationship to our Community

Matt Cutts has always shared an interesting relationship with the SEO industry. It was always strange to have the head hen visit the fox’s parties, but – then again – it seemed like a fair trade. His relationship to our community generally seemed quid-pro-quo. He would learn much about industry players, our tactics, and give a human element, while sharing some amount of information useful to us. Of course, this often came with a good deal of FUD, but it seemed worthwhile. There have been plenty of SEOs, like myself, who have questioned that relationship for some time. The balance has seemed to tip more and more in favor of Google over the years, as a “relationship with Matt” has been reduced to “fill out a reconsideration...