Your Site is a Sitting Duck
It is not too often that I speak of doom and gloom, I tend to be an optimist about stuff, especially links. I have defended time and time again that links and link building will remain an important part of the SEO process, if not the most important part. What I am about to tell you may seem counter to this, but in reality it is merely a refinement. Those cheap, low quality links that served you so well for so long are about to be your downfall. I am going to walk you through what I see as the next 6 to 12 months of SEO. Let me know if it sounds realistic to you. Anchor Text Over Optimization You have heard SEOs, myself included, talk about this over and over. The idea is pretty straightforward. Whatever type of links you are getting – white hat, gray hat,...
Why I Am Removing Google Authorship
Some of you may remember that “The Google Cache” began as a protest site years ago. At that time (as I still do today), I believed that Google’s default behavior of “caching” all pages on the Internet was unethical. While most people just confused “indexing” with “caching”, a few people agreed that what Google was doing was at face value a massive copyright violation. It is one thing to index the web and make it searchable, it is a different thing to make a cached version of that page available. One is a card catalogue, the other is a copy. Nevertheless, I eventually pulled down the protest site and put up the blog as you now know it. **See Update at Bottom for New Stats and Evidence** Well, today I am...
Anchor Text Updates: Some straight forward reactions…
So, Google released some new information today regarding 50 search engine updates. In particular, they announced two changes to anchor text processing, which I think are worth looking at briefly. So here goes… Tweaks to handling of anchor text. [launch codename “PC”] This month we turned off a classifier related to anchor text (the visible text appearing in links). Our experimental data suggested that other methods of anchor processing had greater success, so turning off this component made our scoring cleaner and more robust. Thoughts: Google removed a “classifier”. We can’t be sure what that is, but it could be related to a number of classifications we regularly talk about – brand vs non-brand, commercial vs...
The First Rule of the SEOpocalypse
An incredible amount of discussion erupted over the last few weekends after Matt Cutts left these choice words at SXSW. What about the people optimizing really hard and doing a lot of SEO. We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several...
How to Buy 1,178,857 Links… The Google Way.
Google’s stance on incentivized links is fairly clear, and it has been for quite some time: If you provide incentives to another website in order to acquire that link, you should require that it be nofollowed. If not, your site can be penalized. This came to a headway recently as popular SEO writer Aaron Wall uncovered a sponsored post program run by Google. While the sponsored post campaign did not ask for links at all, Matt Cutts and the spam team decided to take action against Google Chrome in order to squash any concern that there may be double standards for Google Chrome. While many of us were shocked that a non-incentivized link associated with an incentivized ad campaign could result in a penalty, what is perhaps more shocking is the glaringly...
Set It and Forget It SEO – Passive, Programatic SEO Solutions
As requested by many folks at the recent Search Exchange conference, here was my presentation. Set It and Forget It SEO by Russ Jones, Virante, Inc. Find more about jewelry store. View more presentations from Russell Jones No tags for this...
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