Google Page Quality Rating Guidelines

Following the release of a document outlining the steps for a Search Quality Evaluator in Google’s Search Quality Rating program, I thought it might be helpful to highlight some of the notable points made in the guidelines for a quality website.  Obviously, we can take away from this that we need to make best efforts to ensure our websites follow the quality guidelines as closely as possible.  This is an expectation; Google even made notes of caution throughout the document advising reviewers that webmasters are likely aware of these guidelines and will try to ‘convince’ them they are a quality website. The document begins by painting the overall picture that sites must have a fulfilled purpose and verifiable reputation. Purpose – One of...