Know Your Risk: Penguin Analysis | Panda Risk

Google Page Quality Rating Guidelines

Following the release of a document outlining the steps for a Search Quality Evaluator in Google’s Search Quality Rating program, I thought it might be helpful to highlight some of the notable points made in the guidelines for a quality website. ¬†Obviously, we can take away from this that we need to make best efforts to ensure our websites follow the quality guidelines as closely as possible. ¬†This is an expectation; Google even made notes of caution throughout the document advising reviewers that webmasters are likely aware of these guidelines and will try to ‘convince’ them they are a quality website. The document begins by painting the overall picture that sites must have a fulfilled purpose and verifiable reputation. Purpose – One of...