Second Page Poaching – Advanced White Hat SEO Techniques
It is time that someone put Quadzilla in his place. Don’t get me wrong, I think there is a huge amount of innovation in the black hat and gray hat industries that simply is too risky for white-hatters to discover. Nevertheless, it is ridiculous to claim that white hat techniques have become so uniform and ubiquitous in their application that nothing truly “advanced” continues to exist. In today’s post I am going to talk about a technique with which many of you will not be familiar. Here at Virante we call it Second Page Poaching. But, before we begin, let me start with a brief explanation of what I believe to be “advanced white-hat SEO”. Chances are, unless your site has thousands well-optimized pages in Google, advanced...
Renter or Owner…
People have often asked me what is the functional difference is between PPC and SEO. I think the Rent or Own analogy works well. People who rely on PPC for traffic are renters. There is nothing wrong with this and it certainly has its perks. You can start and stop renting at any time – no waiting for a house to be built. On the otherhand, you are always paying someone else’s mortgage. SEO on the otherhand, is more like ownership. Sure, your house could be blown away by a storm or destroyed by fire. But, if you maintain it well, and don’t take too many risks, you can save a lot of money and get A LOT MORE HOUSE. You can always go back to renting if it doesn’t work out for you. So, are you a renter or an owner? No tags for this...
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