Renter or Owner…

People have often asked me what is the functional difference is between PPC and SEO. I think the Rent or Own analogy works well.

People who rely on PPC for traffic are renters. There is nothing wrong with this and it certainly has its perks. You can start and stop renting at any time – no waiting for a house to be built. On the otherhand, you are always paying someone else’s mortgage.

SEO on the otherhand, is more like ownership. Sure, your house could be blown away by a storm or destroyed by fire. But, if you maintain it well, and don’t take too many risks, you can save a lot of money and get A LOT MORE HOUSE. You can always go back to renting if it doesn’t work out for you.

So, are you a renter or an owner?

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