Froogle Replaced by Google Base

While there has been a lot of industry speculation, it has finally happened. Read below…


Froogle Merchant Announcement
Changes to your Froogle Merchant Center account

Dear Froogle Merchant,

We’re pleased to announce Google Base (, a new resource that offers you the tools you need to submit your Froogle bulk upload files (formerly known as feeds) and keep them updated. With Google Base, you can:

  • Create and send bulk upload files
  • Add and define custom attributes specific to your offers
  • Confirm the status of a bulk upload without having to contact the Froogle support team
  • Edit and check the status of each item in your bulk upload

To get started, simply sign in to Google Base with your Froogle Merchant account login and password:

Your existing account and product information has already been transferred and is now viewable in Google Base. Along with Froogle, your content should also be viewable on; you can search there to verify that your items appear online shortly after you post them.

Please note that Google Base has replaced the Froogle Merchant Center. From now on, when you click “Information for Sellers” on the Froogle home page, you’ll be brought to a new sign-in page. You can learn more information about this change here.

We hope you enjoy Google Base. If you have any questions or feedback, please contact us at [email protected].

The Google Team

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  1. minnapple
    Jun 1, 2006

    The end of brand.
    Froogle did imply cheap.

  2. valnur
    Feb 21, 2009

    We are in a similar market as Google Base but our product gives structure (while still not imposing any set of predefined categories) to our index and therefore makes it possible for users to not only perform keyword search but also browse hierarchically with the ability to specify unlimited number of filters to refine their search.


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