Citation Labs’ Broken Link Building Tool First to Integrate nTopic

We are excited today to announce that Garrett French’s Broken Link Builder is the first 3rd party application to integrate nTopic, the content relevancy score. The integration is actually incredibly useful. In making link prospecting scalable, it is important that you be able to filter prospects based on relevancy. This is the case for nearly any out reach effort, but is particularly difficult in the Broken Link Building strategy because the targets no longer exist. In the past, marketers would need to click through to to try and find a record of the previous site, or use the URL to guess what the content may have been about. Historically, this process has been difficult to automate. You could use proxies for relevancy like keyword in title or...

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