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Exponential Moving Average, Volatility Pockets & Improved Correlation Studies

I apologize in advance for those of you who aren’t quite interested in the math, but I have had this stuck in my head for almost a week now and can’t get rid of it. To be honest, I probably shouldn’t write about this because it is such an integral part of so many future Virante projects, but here goes… The Deception of Integer Rankings A key problem with much of SEO is that rank order is deceptive. We perceive sites as positions 1 through 10, each with a fixed integer position when, in reality, their proximity to one another in terms of actual relationship-to-the-query scores can vary greatly. It is this hidden, underlying score that is key to many SEO functions – keyword competitiveness and ranking factor determination to name two....

5 Ways to Get Started with nTopic for SEO Today

A few weeks ago Virante launched nTopic, a method of measuring and increasing content relevancy for the purpose of increasing organic search traffic. We were excited to release a study that indicated that nTopic recommendations increase organic traffic with statistical significance, but many haven’t had the opportunity to determine how exactly to put nTopic to use. So here are a few straightforward, simple ideas. Of course, all of them require you go get at least the free nTopic API. Any keyword recommendations will require the paid version ($10/mo). 1. Improve Your Blog Content Probably the easiest way to get started with nTopic if you have a WordPress blog is to install the free WordPress plugin. The tool is quite simple. Once installed and activated, go...

SEOMoz was Right on Relevancy – Judging the Role of LDA in Increasing Organic Traffic

Disclaimer: We have no conclusive evidence that LDA or nTopic are actual Google rankings factors, and the nTopic sute clearly dtates this. However, we have statistically significant evidence that recommendations based on nTopic increase organic traffic. We are committed to the accurate, scientific representation of our findings and apologize fir any misrepresentations. On September 6th, 2010, Rand Fishkin and Ben Hendrickson dropped a bomb on the search community – a new on-page ranking factor had potentially been discovered. The statistical method known as Latent Dirichlet Allocation (LDA), a common method of topic modeling, seemed to correlate quite well with organic search rankings in Google. In layman terms, the relevancy of a document to the particular...

Pulling Links: The Pain Thresholds of Removing Common Backlinks after Penguin

Many of you probably heard about the launch of our new tool, Remove ‘em, which helps you find and remove bad backlinks. Well, while I suppose it would be nice if everyone got penalized and had to use our tool, I think we would all rather avoid penalties and, on top of that, costly cleanups. So, let’s talk through a little bit about exactly how hard some links are to remove. Let’s start with the easiest to remove, then move down the scale. Oh yeah, and if you want 10% off of Remove ‘em just use the coupon code tgc10. So, without further adieu, in order from easiest to remove to hardest to remove… Your own links First let’s be clear. Just because a link is easy to remove doesn’t mean it’s a good link. In fact,...

Your Site is a Sitting Duck

It is not too often that I speak of doom and gloom, I tend to be an optimist about stuff, especially links. I have defended time and time again that links and link building will remain an important part of the SEO process, if not the most important part. What I am about to tell you may seem counter to this, but in reality it is merely a refinement. Those cheap, low quality links that served you so well for so long are about to be your downfall. I am going to walk you through what I see as the next 6 to 12 months of SEO. Let me know if it sounds realistic to you. Anchor Text Over Optimization You have heard SEOs, myself included, talk about this over and over. The idea is pretty straightforward. Whatever type of links you are getting – white hat, gray hat,...

How to Buy 1,178,857 Links… The Google Way.

Google’s stance on incentivized links is fairly clear, and it has been for quite some time: If you provide incentives to another website in order to acquire that link, you should require that it be nofollowed. If not, your site can be penalized. This came to a headway recently as popular SEO writer Aaron Wall uncovered a sponsored post program run by Google. While the sponsored post campaign did not ask for links at all, Matt Cutts and the spam team decided to take action against Google Chrome in order to squash any concern that there may be double standards for Google Chrome. While many of us were shocked that a non-incentivized link associated with an incentivized ad campaign could result in a penalty, what is perhaps more shocking is the glaringly...

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