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Set It and Forget It SEO – Passive, Programatic SEO Solutions

As requested by many folks at the recent Search Exchange conference, here was my presentation. Set It and Forget It SEO by Russ Jones, Virante, Inc. Find more about jewelry store. View more presentations from Russell Jones No tags for this...

Relevancy Modified MozRank: A Smarter Metric for Rank Analysis

We have been working for a while now on our own internal correlation study in partnership with Trident Marketing and Fuzzy Logix. In working on this project, time and time again it shocked me how crude our current ranking metrics are. We finally have good raw data from sources like SEOMoz and Majestic SEO but we have only begun to scratch the surface of how Google uses these types of data to organize and create search rankings. In the same way that SEOMoz identified a simple statistical modeling technique known as Latent Dirichlet Allocation as a likely candidate for how Google models topic relevancy, we have been looking for similar statistical techniques that Google is likely to use in turning raw link data into metrics more suitable for ranking pages. The...

Strong Correlation between Facebook Likes and PageRank

First, let me say that everyone should take this study with a huge grain of salt. While I believe the data is intriguing, it does not implicate anything specifically. So, here goes. I have long guffawed at the social graph and, in particular, it’s relationship to search engine optimization. I am quick to argue about anything that would imply that Google search results are meaningfully influenced by social activities. One of my most common points is that in the majority of open social websites, the social graph is closely patterned by the link graph. Take Digg for example. If you submit a story on Digg, it gets a link from your profile. If someone votes on that story, it receives a link from their vote history page. As more and more votes are tallied, more...

Pretty Spam Sites

Numerous search information outlets have been recounting over the last several months that Google’s search results seem to have hit some sort of brick wall in terms of spam. Matt Cutts recently rebutted these claims in a recent article on the official Google blog, pointing out that “Google’s search quality is better than it has ever been in terms of relevance, freshness and comprehensiveness”. Search engine marketers should really take a look at that last sentence carefully. Notice that Matt does not say there is “less spam than ever before”, rather that relevance, freshness and comprehensiveness are greater than ever before. Ultimately, Google is interested in the user. The overwhelming majority of Google users will never...

Putting Social Media for SEO Back in Its Place

SEOMoz’s recent social media SEO piece is is informative and worth reading, but please don’t forget priorities. I dropped a simple link in the sidebar with the correct anchor text and within 24 hours the #2 listing (Ciplex.com) is outranking SEOMoz. See here. A screenshot is here. While Social Media can be a valuable part of your SEO strategy (hell, get every link you can get), don’t rely upon it. Your smarter competitors certainly wont. No tags for this post.

New Tool: LDA Content Optimizer

After much hullabaloo and disagreement regarding SEOMoz’s studies into the relationship between the topic modeling concept of Latent Dirichlet Allocation (LDA) and rankings, the dust has settled and we can start talking about what does this mean for me as a webmaster. Our own studies indicated that there is a relationship between LDA Cosine values and ranking especially among long-tail keywords. I don’t pretend to know what this means exactly, but I do know how to boost LDA scores. And if the two are correlated – LDA and Ranking – it certainly wouldn’t hurt to do so. So, without any further adieu, I would like to introduce the new Virante LDA Content Optimizer. Essentially, the tool finds keywords that you should include in your...

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