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Citation Labs’ Broken Link Building Tool First to Integrate nTopic

We are excited today to announce that Garrett French’s Broken Link Builder is the first 3rd party application to integrate nTopic, the content relevancy score. The integration is actually incredibly useful. In making link prospecting scalable, it is important that you be able to filter prospects based on relevancy. This is the case for nearly any out reach effort, but is particularly difficult in the Broken Link Building strategy because the targets no longer exist. In the past, marketers would need to click through to archive.org to try and find a record of the previous site, or use the URL to guess what the content may have been about. Historically, this process has been difficult to automate. You could use proxies for relevancy like keyword in title or...

5 Ways to Get Started with nTopic for SEO Today

A few weeks ago Virante launched nTopic, a method of measuring and increasing content relevancy for the purpose of increasing organic search traffic. We were excited to release a study that indicated that nTopic recommendations increase organic traffic with statistical significance, but many haven’t had the opportunity to determine how exactly to put nTopic to use. So here are a few straightforward, simple ideas. Of course, all of them require you go get at least the free nTopic API. Any keyword recommendations will require the paid version ($10/mo). 1. Improve Your Blog Content Probably the easiest way to get started with nTopic if you have a WordPress blog is to install the free WordPress plugin. The tool is quite simple. Once installed and activated, go...

SEOMoz was Right on Relevancy – Judging the Role of LDA in Increasing Organic Traffic

Disclaimer: We have no conclusive evidence that LDA or nTopic are actual Google rankings factors, and the nTopic sute clearly dtates this. However, we have statistically significant evidence that recommendations based on nTopic increase organic traffic. We are committed to the accurate, scientific representation of our findings and apologize fir any misrepresentations. On September 6th, 2010, Rand Fishkin and Ben Hendrickson dropped a bomb on the search community – a new on-page ranking factor had potentially been discovered. The statistical method known as Latent Dirichlet Allocation (LDA), a common method of topic modeling, seemed to correlate quite well with organic search rankings in Google. In layman terms, the relevancy of a document to the particular...

Pulling Links: The Pain Thresholds of Removing Common Backlinks after Penguin

Many of you probably heard about the launch of our new tool, Remove ‘em, which helps you find and remove bad backlinks. Well, while I suppose it would be nice if everyone got penalized and had to use our tool, I think we would all rather avoid penalties and, on top of that, costly cleanups. So, let’s talk through a little bit about exactly how hard some links are to remove. Let’s start with the easiest to remove, then move down the scale. Oh yeah, and if you want 10% off of Remove ‘em just use the coupon code tgc10. So, without further adieu, in order from easiest to remove to hardest to remove… Your own links First let’s be clear. Just because a link is easy to remove doesn’t mean it’s a good link. In fact,...

Your Site is a Sitting Duck

It is not too often that I speak of doom and gloom, I tend to be an optimist about stuff, especially links. I have defended time and time again that links and link building will remain an important part of the SEO process, if not the most important part. What I am about to tell you may seem counter to this, but in reality it is merely a refinement. Those cheap, low quality links that served you so well for so long are about to be your downfall. I am going to walk you through what I see as the next 6 to 12 months of SEO. Let me know if it sounds realistic to you. Anchor Text Over Optimization You have heard SEOs, myself included, talk about this over and over. The idea is pretty straightforward. Whatever type of links you are getting – white hat, gray hat,...

Why I Am Removing Google Authorship

Some of you may remember that “The Google Cache” began as a protest site years ago. At that time (as I still do today), I believed that Google’s default behavior of “caching” all pages on the Internet was unethical. While most people just confused “indexing” with “caching”, a few people agreed that what Google was doing was at face value a massive copyright violation. It is one thing to index the web and make it searchable, it is a different thing to make a cached version of that page available. One is a card catalogue, the other is a copy. Nevertheless, I eventually pulled down the protest site and put up the blog as you now know it. **See Update at Bottom for New Stats and Evidence** Well, today I am starting...

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