The Great Search Engine Hypocrisy
The clearest, most consistent opinion voiced by the major search engines to webmasters is this… Show the bots what you show your users. It is a fairly simple proposition that has been applied to the vast majority of grey and black hat search technologies: cloaking, ip-delivery, doorway pages, and keyword stuffing. Essentially every type of search spam, even link spam tangentially, relates to this premise. So let’s look at the latest incarnations of search engine hypocrisy waged by both Google and Yahoo. 1. The NoFollow Tag. Originally, webmasters were held accountable for each and every outbound link. The industry even developed a name for the unfavorable sites which webmasters should avoid linking: “bad neighborhoods”. While websites were...
About Christin
Christin is a web designer and programmer for Virante, Inc. No tags for this post.
Google AdWords On Fire
The team over at Google AdWords are throwing the kitchen sink at Yahoo! There has been a dramatic increase in the number of new offerings to the Google advertiser which look remarkably similar to things over at Yahoo!’s Panama. There have also been some exciting offerings which are promising to improve the way websites behave and interact with internet surfers. (Yeah I’m talking about Website Optimizer which I am currently running several tests with so I thought I’d wait to make my comments on it instead of joining the masses.) Here are a few of the things I’ve seen popping up over the last couple weeks and months: Conversion Column Shows exactly how many conversions have taken place. I think this is a nice...
About Bob
Bob Misita is the COO at Virante, Inc. No tags for this post.
About Ian
Ian Thomas is the Lead Systems Analyst at Virante, Inc. No tags for this post.
Website Launch Flowchart
With our roots in the entrepreneurial world, we frequently get involved with clients at the very beginning of both their business and website. To be as helpful as possible, we thought ‘wouldn’t it be nice to have something visual that shows everything we intend to do”. Off we went to our trusty search engines, searching for things like website design, website development and our new favorite ‘website launch’. While there were some fairly straightforward charts for website design, nothing really captured the essence of what we do – take people from nothing to fully functional websites that are capable of generating income. So we put together the website launch flowchart – what we refer to internally as our optimized design...
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